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Meet the female founded and owned snowsports company demanding a more inclusive adventure culture

This article is from Edition 05: Adventure Activism
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Sam Firman
Written by Sam Firman
Jen Gurecki
Written by Jen Gurecki
Published on 5th November 2020
7 min read

Radical adventure brands are essential to change. Jen Gurecki is co-founder and CEO of Coalition Snow, one of the world’s only female founded and owned snowsports companies - one driven, through a podcast and magazine, by a bold voice and commitment to inclusive adventure.

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Sam Firman

Sam Firman

Sam is the Adventure Uncovered Editor. He's a freelance writer interested in outdoor culture, geography and social issues. He recently moved from the UK to Vancouver, for more mountain time, and spends much of his spare time sliding on snow and climbing on rocks.

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