The festival of conspicuous consumption, aka Black Friday, is a shopping frenzy, making it one of the most environmentally damaging days of the year. But this Black Friday, and all through the festive period, Patagonia is making it easier for concerned citizens to double their positive impact on the planet. By making a donation to a grassroots environmental NGO fighting to protect our home planet, Patagonia will match it, pound for pound (up to 10,000€ per donation, until they reach a maximum match of $10M USD - donations tax-deductible).

Donations to environmental non-profits make up a tiny percentage of philanthropic giving. And the planet is burning. That is why this holiday season, Patagonia will match all donations made in support of grassroots environmental organisations through Patagonia Action Works, from 29 November (Black Friday) until 31 December 2019. Additionally, they are providing a platform for you to give the gift of giving and donate to an environmental protector in the name of a loved one. 

Donors can choose to send a digital eCard, print a card from home, or pick up a physical card in any Patagonia store in the U.S. or Europe. No purchase of Patagonia product is required for donations to be eligible for matching.

Make the most of this initiative and donate now!
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*The team at Adventure Uncovered are avid swimmers and paddlers and will donate £100 (£200 after Patagonia's match) to London Waterkeeper, who defend rivers and challenge polluters - find out more about the organisation here.