COVID-19 FAQs — read how we are keeping our events safe, simple and flexible. Find out more

Joe Reid


8th June 2020

UK Adventure, Uncovered: The Lakes

With more and more of us taking to two-wheels, we asked Brake the Cycle's founder Joe, to tell us about his favourite UK route..

1st January 2019

Courage and Chains: Soul food from the Saddle

Resilience, gratitude and being kind to oneself are just some of the lessons Hannah Bywaters shares as she takes us on a tour of the ups and downs of her second outing with BTC.


Joe Reid

Joe Reid

Joe Reid is the Founder of Brake the Cycle, a company that takes groups on bike tours across the UK and Europe. From epic adventures such as Lands End - John O’Groats to weekend retreats combining cycling and yoga, all their tours boast a unique, sustainability infused twist.