The outdoor industry relies heavily on fossil fuels. But this fact is usually hidden behind the marketing speak of nature-loving brands and our continued belief in endless, abundant adventure. Em Hartova argues that we should be agitating for change.
The North Face and Gucci's striking partnership, featured on the cover of the latest issue of Sidetracked Magazine, has divided opinion. But Em Hartova argues that the debate misses the real story when it comes to sustainability and outdoor clothing.
Em Hartova is a 24-year-old grad student and environmental advocate, based between the Czech Republic and the U.K. Intrinsically drawn to cold places, she is happiest outside - or, for the sake of honesty, tucked away in a cafe reading about climate policy. The former has taken her on solo adventures from Scotland to Norway to Greenland, seeking some kind of deeper meaning within my relationship with nature.
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