Jen Gurecki

Jen Gurecki

Jen Gurecki is the founder and CEO of Coalition Snow, a women’s snowsports company designed to deconstruct the status quo. Simply stated, Coalition makes women’s skis and snowboards that don’t suck. #sisterhoodofshred She also founded Zawadisha, a social enterprise whose mission is to provide small loans to rural Kenyan women to finance their livelihoods. Zawadisha’s model is soundly pro-poor, pro-woman, and pro-environment. #investinwomen In 2018, Jen cycled across the continent of Africa, where the idea for Sisu Magazine was born. Jen serves as the Editor for Sisu, a quarterly mag whose mission is to uncover the untold stories of the outdoors. #gritandguts Jen has a master’s degree from Prescott College and dropped out of their PhD program when she realized that being a CEO was more productive than being a grad student. She’s been featured in Outside Magazine, Huck Magazine, and Entrepreneur Magazine as one of the top 50 Most Daring Entrepreneurs. She spends her evenings recording the podcast Juicy Bits and reminiscing about the time she turned down an offer from Bodie Miller to buy Coalition Snow on the television show Adventure Capitalists. Learn more at www.coalitionsnow.com, www.zawadisha.org, and www.sisumagazine.com.