8th June 2020

UK Adventure, Uncovered: The Lakes

With more and more of us taking to two-wheels, we asked Brake the Cycle's founder Joe, to tell us about his favourite UK route..

8th June 2020

UK Adventure, Uncovered: North East

Who was it who said the North East is the best place for adventure in the UK? Oh that's right, Rosie. Still unconvinced? Rosie takes us on a Geordie Tour, adventure style..

2nd June 2020

Conversations #6: Ali Namdari, Founder of Labo Mono

As part of our Adventure Uncovered Conversations series, we’ve been catching up with adventurers, filmmakers, partners and friends to see how they’re getting on in this changing landscape. Most recently Rosie spoke to Ali Namdari, Founder of the outdoor brand Labo Mono.


Joe Reid

Joe Reid

Joe Reid is the Founder of Brake the Cycle, a company that takes groups on bike tours across the UK and Europe. From epic adventures such as Lands End - John O’Groats to weekend retreats combining cycling and yoga, all their tours boast a unique, sustainability infused twist.

Rosie Riley

Rosie Riley

Director of Adventure Uncovered, writer and dedicated North Sea surfer who settles for cycling, running and outdoor swimming when in London. Advocate and promoter of sustainability and clean technology in the UK corporate sector and developing countries.

James Wight

James Wight

Founder of Adventure Uncovered, James is an ex-Marketing Director, part-time photographer, volunteer, and writer, spending as much time as possible in the ocean or on mountains. He's obsessed with cabins, sustainability, and enjoys the intersectionality between human and environmental stories and challenging the status quo.


Coast to Coast 2019

8th August 2019
Whitehaven to Tynemouth

Land's End to John O'Groats

26th March 2021
Land's End!

Northern Soul

28th May 2021
Northeast England