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Article

Stories

11th March 2021

How the North Face x Gucci controversy is hiding the real issue

The North Face and Gucci's striking partnership, featured on the cover of the latest issue of Sidetracked Magazine, has divided opinion. But Em Hartova argues that the debate misses the real story when it comes to sustainability and outdoor clothing. 

Authors

James Wight

James Wight

Co-Founder of Adventure Uncovered, James is an ex-Marketing Director, part-time photographer, volunteer, and writer, spending as much time as possible in the ocean or on mountains. He's obsessed with cabins, sustainability, and enjoys the intersectionality between human and environmental stories and challenging the status quo.

Rosie Riley

Rosie Riley

Co-Founder/Director of Adventure Uncovered, writer and dedicated North Sea surfer who settles for cycling, running and outdoor swimming when in London. Advocate and promoter of sustainability and clean technology in the UK corporate sector and developing countries.

Adventure Uncovered

Adventure Uncovered

Adventure Uncovered influences social and environmental change through responsible adventure.