Our small core team here at Adventure Uncovered recently reflected on how our own New Year's Resolutions align with our core values and will help navigate and hold us accountable through the year ahead.

Our small core team here at Adventure Uncovered recently reflected on how our own New Year's Resolutions align with our core values and will help navigate and hold us accountable through the year ahead.
2020. What a year ...
The pandemic threw our plans against the wall and then out the window. But Covid and its lockdowns made the importance of adventure in our lives clearer than ever. Connection to green space and blue space, and the freedom to explore these places, can help keep us stable during unstable times.
We founded Adventure Uncovered on the belief that adventure can support positive change to people’s lives. Adventure big and small can bring connection to ourselves, each other and our environment. This connection drives change.
As the 2020 Show finally drew to a close, we reflected on the core values guiding Adventure Uncovered through 2021. The dawn of 2021 is a chance to manifest these values through bold, ambitious, achievable and measurable goals.
We present to you our six New Year’s Resolutions for 2021, with specific goals detailing how we plan to fulfil them. The resolutions are designed to draw our line in the sand, hold us to account in leading by example and hopefully inspire others to follow.
At the moment we are a small (but dedicated!) team of four. This isn’t a disclaimer, but our values and goals are relative to our limited resources. And like everyone we sometimes fall short and make mistakes. But this by no means stops us trying. We will be reporting transparently on our progress - successes and failures - every quarter.
Bring on 2021.
We’re committing to changing the face of adventure, so that everybody ‘looking in’ feels welcomed, represented and thinks ‘I could do that - there is a place for me here.'
How will we do it?
Indigenous River guide Colleen Cooley
Now, perhaps more than ever, we need community. We need connection to each other and to our environment. We’re committing to being a consistent presence for you, our dedicated community. A place to share inspiring stories of adventure big and small, engage, challenge and meet and support each other in these strange times.
How will we do it?
Filmmaker Ben Cox at our launch Film Festival
"Raising awareness" only gets us so far. We need action. We’re committing to helping you, our community, join us in actively driving positive social change and a healthier relationship with our environment.
How will we do it?
Illustration by Nick Hayes
We inherently pay heed to our footprint. This year we want to do more. Simple.
How will we do it?
Look out for more trips arranged in 2021 due to our merger with Brake the Cycle
We are a small but principled team dead set on operating fairly and transparently and holding ourselves to account. We may get things wrong and miss the mark, but we are committing to radical business transparency to hold ourselves accountable.
How will we do it?
We’re committed to these five resolutions, and we’ll be reporting on them. But we risk sounding earnest and no one likes a bore. From our experience, the way to engage people to take action is to lead by example, have fun and throw the best party. Who wouldn’t want to be involved in that?
Co-Founder of Adventure Uncovered, James is an ex-Marketing Director, part-time photographer, volunteer, and writer, spending as much time as possible in the ocean or on mountains. He's obsessed with cabins, sustainability, and enjoys the intersectionality between human and environmental stories and challenging the status quo.