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What does it mean to be the world's first climate-positive sportswear brand?

This article is from Edition 15: Abundance
Open edition
In partnership with
Presca
Rob Webbon
Written by Rob Webbon
Sam Firman
Written by Sam Firman
Published on 7th July 2022
6 min read

Presca is the world’s first climate-positive sportswear brand. Which is why we’re delighted to be partnering to deliver our Abundance and Stewardship Editions. But what does it mean to be climate positive? And is it all as rosy as it sounds? We enjoyed an honest conversation with Presca CEO Rob Webbon.

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Rob Webbon

Rob Webbon

Rob is the CEO at Presca Sportswear, the world’s first climate-positive sportswear company. Presca makes technical sportswear for people who give a sh*t about the planet. They are a community of cyclists, runners and outdoor enthusiasts. Rob has a degree in Environmental Science and a Masters with distinction in Environmental Coastal Engineering. He worked in sustainability for fifteen years, on projects spanning marine and land-based renewables, carbon accounting, home energy efficiency and more. When he’s not behind his desk Rob will be found with his young family, or out running and biking on the trails around Bristol and beyond. He's raced numerous marathons, ultramarathons and Ironman triathlons.

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